Your country needs YOU poster

The iconic image of General Kitchener pointing his finger with the slogan 'Your country needs YOU' is widely recognised as a symbol of First World War propaganda. This page quotes research shsowing that this image was never used on a war poster during the First World War, nor was it used for recruitment purposes. The page goes on to show how it was in fact used and it shows a genuine WW1 propaganda poster and discusses the emotion it was intended to evoke.


Based on an interesting piece of research

Kitchener's 'Your Country Needs You' poster

Today the following poster is probably the most recognisable icon of First World War propaganda. General Kitchener's pointing finger seems to be addressed directly to whoever is looking at it. By saying that "Your country needs YOU2", it relies on patriotism and the warm feeling of being needed.

The 'your country needs you' poster is not all it seems

According to an article in The Telegraph (4 August 2013) Kitchener's famous 'Your country needs YOU' image was never on a war poster.

Apparently research by James Taylor has shown that no such poster was produced during the First World War and that the image was never used for recruitment purposes. It only became well-known and well-used after the war ended. He concluded this after studying the official records of the Parliamentary Recruiting Committee in the National Archives and thousands of photographs of street scenes and recruitment offices.

James Taylor traced the image to the cover of the popular magazine London Opinion (5 September 1914), barely a month after the war started. It was designed by Alfred Leete, a graphic artist. A subsequent edition offered postcards of the image 1/4 (one shilling and four old pence) per hundred.

James Taylor's book Your Country Needs You shows how the image and slogan were adapted for use in other countries, for example the United States and the Soviet Union.

image of General Kitchener telling people that their country needs them

Widely and wrontly claimed to be a World War One propaganda poster*

Genuine propaganda posters

There were of course genuine propaganda posters and the internet is by no means short of them. The following poster on the right is an example.

World War One propaganda poster to encourage women to let men fight

Genuine World War One propaganda poster*

Like all propaganda, it attempts to make people do what the initiator wants, by conjuring up feelings of guilt, responsibility or patriotism. It implies that the women of the UK were urging their menfolk to join up and go off to fight - and of course many men did want to please their women.

Whether or not women really did want their men to go away and fight is open to question. Women at home were generally patriotic, but they had no idea of the dreadful deprivations, and probable physical disability or death that this would involve.

If you can add anything to this page or provide a photo, I would be pleased if you would contact me.

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*Photographed by the webmaster in The Royal Signals Museum

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