Shopping in 1940s war-time Britain and the aftermath
Ration books
Food was in short supply during World War Two, and many foods were rationed.
Everyone had a ration book filled with coupons that the shop assistants
would cut out or stamp.
Ration books were guarded very carefully. Once my mother left hers on a
shop counter and when she went back the assistants denied all knowledge of
it. My mother got very upset but I don't know the outcome. I don't remember
going without, although I had no norms outside
wartime Britain to compare
our diet with.
packaging purchases
I can't remember anything in any shop being pre-packed. Everything was weighed
or
measured out and wrapped specially for every customer. Paper bags were the
norm. A wad of them hung on a string and one was torn off as required. Boots
the chemist even wrapped goods up in brown paper parcels, tied with
string.
Carrying purchases home
What women bought in the shops was not only limited to what was
available, it was also limited to what they could carry in their
shopping baskets - and I mean baskets, not bags. The wicker-work baskets were
heavy even before anything went in them. So the women went shopping every day,
often more than once. Some women had wickerwork baskets on wheels, like a
trolley, which meant that more could be carried at a time - but my mother
never did.
Before I went to school I had to go
shopping with my mother.
Edgware about 1950 looking down Station Road from the station.
In wartime the road was much more empty and the only males to be seen were normally
only children or old men
Gossiping in the street
The pace of shopping was slow. Every few yards, so it seemed
to me, women wearing headscarves would be meeting other women wearing headscarves
who they stopped to gossip to. The talk was always of shortages and of the menfolk
who were away, often one knew not where. "Pre-war" was a term that seemed to
turn up in every conversation. It seemed to have an almost a mystical significance.
If something was pre-war, then it was good.
As my mother was of a nervous disposition,
she didn't always want to stop to gossip, but it was expected. All the women
did it. So I spent quite a lot of time just hanging around waiting.
Edgware about 1950 from Edgwarebury Lane looking along Station
Road towards the station. In wartime the road was much more empty and the only
males to be seen were normally only children or old men.
Planes flying overhead during WW2 - as they appeared to me as a child in
Edgware, looking upwards. This picture is a computerised composite of several
original photographs, created to match my recollections and may not represent
the actual aircraft types.
Sometimes while waiting outside shops with my mother, a fleet of tanks would
roll through the High Street (which was formally known as Station Road). I thought
little of it because I was too young to know anything else. Sometimes small planes would fly overhead,
always low-flying, and we would check the marks on their wings to confirm that
they were 'ours' with the familiar red white and blue circles on the wings.
Of course the planes always were ours. If German Nazi bombers had been anywhere
near, there would have been the wail of the siren to warn us.
The shops
There were far more small shops than there are today, where the retail outlets
in any large town are pretty much the same as those in any other. In particular
there were the ever-popular tobacconists, like Lewis, and the food shops,
like Sainsburys, the Co-op, the United Dairies and the
Home and Colonial.
If you have an old photo which would illustrate
the way of life described on this page, I would very much appreciate a copy.
Pat Cryer
My mother used Sainsburys a great deal because she felt that the food was
fresh. The place certainly looked clean. It was tiled throughout; butter was
freshly patted out for each customer from a large block according to the amount
they wanted; cheese was similarly cut to size or weight with a cheese wire;
and bacon slicers were on the counter to cut to order whatever thickness a customer
wanted. Different counters served different foods and each counter had its own
queue. Queuing was a way of life that was accepted, even though grumbled about.
Customers paid at a single till at the far end of the shop.
My mother would go to the Co-op for non-perishable items because it gave
a small percentage back in the form of 'dividend'. Customers were given carbon
copy slips to prove purchase, but these were so tiny that many must have got
lost.
My mother's visits to the tobacconist were not only to buy cigarettes for
my father, who, like most men of the time, smoked. She would also buy pipe cleaners
in the form of cotton-padded pliable wire which she used to curl up her hair
overnight.
The only department store was Stanley J Lee which was owned by the Lee family
and, as far as I know, had no branches anywhere but Edgware. It was on two sites
in Station Road: one sold haberdashery, fabrics, underwear, etc and the other
sold furniture. What I remember particularly was how the customers paid. The
bill and the money went in special containers along a cable to a central till.
Then the cashier sent back the change the same way. I think that the device
was called a flying fox.
My mother always bemoaned
the fact that the furniture shop, Oustans, had had to close down because it
couldn't get the stock. When she and my father married in 1938, they had used
Oustans a great deal to set up their home. Pride of place went to a wooden pendulum
clock which was hand-made by an older member of the Oustan family.
I can just remember the United Dairies delivering milk from a horse-drawn
float. My mother would look out to see that no neighbours were about and then
go out to the road to shovel up the dung for the garden. My friend who lived
a couple of miles away in the Broadfields area told me that their milkman regarded
this as his task and carried a little shovel and pan for the purpose! Presumably
he then handled the milk bottles.
Luxury goods and the black market
Very occasionally 'luxury' goods came in from overseas. When there was a
shipment of bananas, word got round and all the women queued up for them. My
mother was very eager for me to try them, as I never had, but it was a strange
taste to a palate unused to them, and I didn't like them. My classmates all
reported the same. But my mother didn't give up: she would often tell me how
much I would like this or that food when I would eventually be able to try it.
One such food was ice-cream. Once she saw a marshmallow type of cake in a wafer
cone and bought it for me because it looked like an ice-cream cornet. It was
horribly sickly-sweet and I didn't want that either.
A typical upturned vegetable box used by greengrocers in the
1940s and which probably served as many a piece of furniture in the
shortages of wartime Britain. It was my bedside cabinet.
Luxury goods were also available at a mark-up on the black market. From time
to time my mother was offered them by implication from neighbours who knew somebody
who knew somebody else, but she never followed any offers up. It would have
been illegal. The motto was 'make do and mend' and in my early childhood my
bedside cabinet was an 'orange box' from the greengrocer. It was made of coarsely
cut unvarnished white-wood slats which gave one splinters, hammered together
with a few nails, like the one in the photograph. I doubt if it had ever
contained oranges, so the name was not at all appropriate. Vegetable box
might have been a better name as all vegetables arrived at greengrocers in
these boxes and often displayed in them too. There were no plastic crates or
display boxes.