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The destination of a bus was shown as white text on black in display windows at the front and back.
As there was of course no electronic means of display, each bus carried a length of lettering showing appropriate information for routes on which the bus might run. It was known as the 'blind' and was stored on a reel and wound on every time the route changed, normally at a terminus where the bus turned round.
Routes and times were also displayed on the posts of some bus stops.
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